"I am never not thinking about brands and products; how they work within each of our daily rituals and individual lifestyles. Industries and businesses are rapidly emerging and evolving across the globe, and it constantly intrigues me to know more and to do better. It will always be a priveledge to be a part of the storytelling and the magic - I learn something new every single day. I truly love what I do. This isn't work for me - this is my life. I live and breathe it..."
Nic Tierney, founder.
Nic offers over 25 years of executive leadership in design, brand, product and category management, having worked with some of the world's most successful and leading brands such as Bonds, Berlei, Sheridan, Dusk, Skins, Mr Vitamins, Sydney Airport Corporation, Fresh Venture Group, Venues NSW, Libra, Essity, TexBet and luxury lifestyle brand Cultiver, to name just a few. Nic's background is predominantly in creative direction, design and product management. Nic created The Product Room in 2016; to have a space where she can work with a mix of clients across various industries and categories, helping them bring to life their brands and products.
A thorough understanding of the evolving modern world of retail and consumer product design requirements, The Product Room has extensive expertise in developing private label brands for both domestic and international retailers in FMCG through to luxury retail - in skincare, fashion, footwear, home and lifestyle products.
Nic and her team spend their days connecting with their clients, including a myriad of domestic and international suppliers and retailers. Storytelling is an integral part of The Product Room's unique business model; at the heart of every creation, an authentic bespoke story is crafted and nurtured - no two projects are ever treated the same. This provides the business the ability to immerse themselves into any size business model and work intimately with their clients to build brands and products that are unique to them.